101 Ways to Captivate a Business Audience by Sue Gaulke PDF

By Sue Gaulke

ISBN-10: 058502930X

ISBN-13: 9780585029306

ISBN-10: 0814479200

ISBN-13: 9780814479209

This consultant provides one zero one audience-tested anecdotes, reviews, prices and insights designed to aid readers develop into eye-catching, artistic and enjoyable presenters. It teaches "how-to" abilities and learnable behaviours that may be positioned to quick use. details on controlling nerves is usually integrated.

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Example text

Approximately 350 attorneys were seated behind rows of tables at the Hilton Hotel in downtown Portland, Oregon. You couldn't see many faces, because most of the attendees were reading their morning newspapers. The news must have been really captivating that day, because when the speaker started to talk, most of the newspapers remained in their upright positions. Wait a minute; something's out of place here, I thought. The speaker has begun, and most of the audience is ignoring him. And if that's not enough, the speaker is ignoring their apparent total lack of interest.

What are their hobbies and interests? Are there any current "hot buttons" at work? Are there any sensitive issues? If you are speaking in another part of the United States or another country, what special factors do you need to consider? Are there any community issues you should be aware of? What do they expect you to wear? What types of stories and examples would work best with this audience? 10. Find an Informant To discover vital insider information and really be a person in the know, you have to become a sharp detective.

Be Creative With Both Technical and Nontechnical Audiences Finally, I was surprised when I compared the answers of one professional group with those of another. I had thought that engineers and lawyers, for example, would be most interested in the technical expertise of the presenters, whereas trainers and marketing professionals might lean toward more flamboyant, entertaining speakers. I was wrong! On the contrary: All types of audiences, regardless of profession, favored creative speakers! Whether I was analyzing a group of computer experts, accountants, or salespeople, the same pattern emerged.

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101 Ways to Captivate a Business Audience by Sue Gaulke


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