By Linda Jean Kenix
Alternative media have traditionally been a critical strength in social swap. Kenix argues, even if, that they don't uniformly subvert the hierarchies of entry that experience continuously been basic to mainstream media. in truth, their journalistic norms and exercises have continuously drawn at the expert criteria of the mainstream. via comparative research Kenix posits the notion of "mainstream" and "alternative" as a false impression arguing that they have got continually existed at the comparable continuum and proceed to converge. Her imaginative and prescient recalibrates the media spectrum.
This publication examines substitute media whereas being cognizant that they're now not located thoroughly outdoor the ideological mainstream, sporting targeted identities excluded from entrenched, elite platforms of strength. the choice media can - and do - build detailed 'alternative communications' yet they achieve this alongside a strikingly assorted continuum than hitherto envisaged. Kenix's textual content will tease out variations and similarities throughout quite a number media. Examples should be drawn from the united kingdom, US, Australia and New Zealand.
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Extra resources for Alternative and mainstream media : the converging spectrum
Yes, the printed word might be dying, but the influence of the digitally reproduced word continues to grow. Murdoch is reportedly now in the process of launching a new digital newspaper targeted to younger readers and released exclusively on digital outlets such as the iPad and mobile phones (Pilkington 2010). Content will apparently be pooled from the many newspapers owned by News Corporation but customized for the medium and for a young target market. It is far too soon to know if this venture will be successful, but such a development would begin a shift in how mainstream news content is delivered online.
Protesters argued for stronger protection of Belgian children and an improved justice system. Yet there was a ‘total absence of any mobilization machinery’ (Walgrave & Manssens 2005: 113) driving this protest. The five mainstream newspapers in Belgium acted as an ‘adequate alternative to intermediary organizations’ (Walgrave & Manssens 2005: 113) and actually ‘co-produced’ the successful march through their positive, motivational framing of the upcoming protest and their negative portrayals of the justice system.
All of these criteria are readily available online. Indeed, the use of the Internet in people’s daily lives has been found to be related to higher levels of citizen participation (Vromen 2007). Voluntary citizen participation through newspaper-affiliated online news groups and discussion forums, in particular, also appear to meet each THE MODERN MEDIA CONTINUUM 35 of these criteria. An important caveat, however, should be that even if one’s activity might be viewed as participatory, it does not necessarily mean it is also considered integral to a deliberative democracy.
Alternative and mainstream media : the converging spectrum by Linda Jean Kenix